Pot vs Beer essays

Pot vs Beer essays How can it be that society permits the drinking of alcohol? Marijuana is badly shunned by our society so that makes me think, what makes drinking any better? It always puzzled me to find kids drinking and saying  ¡Ã‚ °hey at least I ¡Ã‚ ¯m not smoking ¡ or  ¡Ã‚ °its better then smoking ¡ how much better is it? I honestly would rather have a society that permitted smoking marijuana then a society that permits drinking. Every year thousands of lives have been lost due to drinking and driving, and hundreds to alcohol poison. How can our society over look this issue. When people are drunk they have no recollection or control over their actions and make stupid mistakes that changes people lives forever. It is hard to believe how many people drink alcohol and how many more lives that are endangered by that. Basically society is looking for ways to ruin and maybe even end peoples lives. There has never been great issue of lost of life with marijuana. You do know what ¡Ã‚ ¯s going on around you when your high and usually makes people concentrate and more cautious when behind the wheel. there is no way that you can overdose on marijuana the only way of death that marijuana causes is cancer, but what doesn ¡Ã‚ ¯t cause cancer nowadays. Alcohol is guilty in taking many more lives then marijuana. While on alcohol peoples emotions are very touchy and may cause people to become very angry or violent. People can take the little gesture way out of proportion and not just be mad but act on it.. Fights brake out when they could have been avoided. For some odd reason alcohol tends to give people enough confidence that they feel invincible and look for fights. Many of the fights that I ¡Ã‚ ¯ve seen or was involved in was due to alcohol and could have been easily avoided. And again society thinks its acceptable for alcohol to be legal. Marijuana just makes people very lazy and have very passive attitude. You never hear of ...

How To Ditch Your Boring Brand With Ken Moskowitz From Ad Zombies

How To Ditch Your Boring Brand With Ken Moskowitz From Ad Zombies Who’s on your short list of marketing influencers for thought leadership and mentorship? Which company brands do you gravitate toward because of their unique value propositions and authentic connection with customers? Today, my guest is Ken Moskowitz, founder and CEO of Ad Zombies. Ken shares insights on brand creation and challenges marketers to bring entertainment, humor, and storytelling into their content. Passion for Production: From creating commercials as a child and dreaming of being the best disc jockey to turning into a zombie Conversions and Reconstruction: Ad Zombies came to life by accident after discovering need to rewrite ad copy to connect with specific customers Origin and Evolution: Ad Zombies’ brand positioning of world’s best flat-fee ad copywriting service changes to writing words that sell anything More than 103,000 Ad Zombies followers on Facebook attributed to mix of wordsmithing skills and engaging audience to evoke emotional responses Missing mark to make memorable ads: Stories and visual noise connect and convert consumers through brand awareness Where to start: Consistent messaging peppered through channels; view consumer’s perspective, and take the plunge to try something new Links: Ad Zombies Ad Zombies on Facebook Howard Stern Bob Ross The Lion King Charlie Sheen on Two and a Half Men The Walking Dead Game of Thrones If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ken Moskowitz: â€Å"I was probably the AV-Squad King. I was definitely a nerd. I spent my free time making my own commercials and storytelling. It was fun for me.† â€Å"Strategically, you want to always think about what your business is: What do you do for a living? What does your business really do? What business should you be in?† â€Å"We are not afraid to take chances and to put stuff out there. Ad Zombies is a brand that at its corewe write ads. What we really do is entertain and we engage our audience.† Don’t ever be afraid to try new things and don’t go with, â€Å"I don’t like this ad.† How do you know 100 million people won’t?

Assignment on Corporate Finance Essay Example | Topics and Well Written Essays - 3500 words

Assignment on Corporate Finance - Essay Example A merger can resemble a takeover but result in a new company name or combining the names of the original companies. (http://en.wikipedia.org) Shleifer and vishny (2003) proposed a market timing model of acquisition. They assumed that acquirers are overvalued, and the motive for acquisition is not to gain synergies, but to reserve some of their temporary overvaluation for long-run shareholder. Specifically, by acquiring less-overvalued target with overpriced stock (or less interestingly, undervalued target with cash) overvalued acquirers can cushion the fall for their shareholders by leaving them with more hard assets per share or, if the deals value proposition. This refers to the fact that the combined company can often reduce duplicate departments or operations, lowering the cost of the company relative to theoretically the same revenue stream thus, increasing profit. For example, a bank buying a stock broker could then sell its banking products to the stock's customers while the broker can sign up the banks customers for brokerage account. Or a manufacturer can acquire and sell complimentary products. This is the sign to smoothen the earning result of a company, which over the long-term smoothes a stock price of a company, giving conservative investors more confidence in investing in the company. However, this does not always deliver value to shareholders (http://en.wikipedia.org) From datamonitor analyses, UCB has an inorganic expansion into lucrative AIID and oncology market. The acquisition of the Biotechnology Company, Celltech offered UCB technology platforms and experience for the development of biological drugs. And the new regulations allows our company to create motive for us to merge and acquire, which is an opportunity for us to have a strong R & D pipeline and new expertise in the pharmaceutical sectors. So all of this would be achieved rapidly if acquisition decision is taken. Asset acquisition UCB is a multinational company, operating in more than one hundred and forty countries, also it is one of the largest pharmaceutical and chemical

An Unstoppable Convergence Coursework Example | Topics and Well Written Essays - 750 words

An Unstoppable Convergence - Coursework Example This fact has formed, as Ralf Nader puts it, a kind of â€Å"duopoly† in American political life. Yet the point is that when one party loose, another party takes benefits from that. Along with the winner ideas and interests of this party are established on the highest level. And whoever comes to power, the result is always the same – â€Å"a corporate statist†, because one ideology can only win by restraining another. But that’s not how things naturally should go in the society. Nader says in Introduction, he had noticed that an ideology doesn’t matter in people’s everyday life. When he was young and helped with the local restaurant his father owned in Winsted, Connecticut and also, when Ralf Nader was hitchhiking, he noticed that people did not organize themselves according to their political views, but they have gathered together a common interest and common current thing they need to do. Therefore Nader stresses on the idea that ideologica l confrontation disappears when there’s a clear understanding what thing is the right thing to do. Behind an ideological explanation of the problem, there's always a common issue which can be found and shared by different parties adherents. In U.S. history there are a lot of examples of such cooperation, or â€Å"a convergence† as Ralf Nader puts it. That means it’s not only an interpersonal relationships’ characteristic. In 1982 a coalition against The Breeder Reactor Project in Tennessee was formed.

Historical and Scientific Perspectives on Homosexuality Essay Example for Free

Historical and Scientific Perspectives on Homosexuality Essay Homosexuality, at least from the point of view of history, has seen many ups and downs. In fact, homosexuality itself could not be easily classified to be similar from other various racial or segregation issues such as skin color, language, culture, or religion because those factors have constantly experience negative treatments in the password in homosexuality, has been pointed out by the literature, has enjoyed relatively different approaches to pending on the culture, the timeline, and even the historical context where it is being applied. For example, from the point of view of historians and document literature on the subject of anthropology, researchers have uncovered that homosexuality is not a fairly recent occurrence but rather can be traced back as far back as documented history can show itself. For example, in ancient Greek, Celtic, and even prehistoric cultures such as the Indus Valley civilizations and prehistoric Egyptian cultures, homosexuality was already an occurrence that has been around and was actually freely accepted by the society where it was operating in. In fact, in anthropological texts and research, the subject of homosexual behavior may be from the point of view of romantic relationships, sexual interaction, and even family institution was freely accepted in those societies where in a significant measurement of civilization can be made (Isay, 2009). However, one commentary and theory on why homosexuality has arrived to the point of judgment and negative perception it has today has been pointed out by research as a result of strict monotheistic religious beliefs and Scripture. The three dominating monotheistic religions today on Christianity, Judaism, and Islam. And, both from popular convention and in the understanding of religious texts as well as the popular opinions of the leaders of the faiths, homosexuality ranges from a taboo concept in the reality of society towards even complete banning and be integrated into the religious thought to be illegal and Heretic. In fact, Islam, being one of the most powerful religions today because of its influence not only in Middle Eastern countries but also in other geographies such as Asia and other Western countries as well, having strict laws against homosexuality and homosexual behavior, continues to influence perception such that many new generations which follow that religion and that faith, although already relatively involved in global issues and global perception because of the Internet and other information communication technology, still look at homosexuality to be illegal and heretic act and concept because their religion states it to be so. In fact, in all three faiths, a popular Scripture is the city of Sodom and Gomorrah where in the monotheistic God of these religions punish this city because of its homosexual acts such as sodomy and the like. However, as researchers have also indicated, religions which are not classified under the leading monotheistic beliefs have basically taken homosexuality to be either a normal occurrence in human beings or have at least ignored the subject completely where its practitioners are able to say from a very point of view and spectrum that their faiths and spiritualities accept homosexual behavior. In fact, off all the eastern end not monotheistic religions that are popular in todays society, it is only Buddhism which freely accepts the reality of homosexuality and has been addressed by many of its search for leaders and discussed in many affair spiritual centers. However, because of the relatively low reach and population count of those belonging to this faith, at least from the point of view of religious commentary on homosexuality, it has not yet been able to pull homosexual perception towards the positive end of the spectrum which is cultural and contextual acceptance. On the other end of the contextual spectrum of religion, is a scientific approach of homosexual behavior. In such a perspective, origins of homosexuality have been discussed by researchers to be coming from biological factors rather than social factors. This approach has seen popularity only in fairly recent times because of such scientific projects and efforts such as the human genome project and the ability of advanced biology to indicate various genes, indicators, and factors that as researchers have pointed out, have a direct correlation and effect to the fact that individual turns out in the future to be Gay or not. In fact, this is not only a scientific attempt to explain such factors but has actually been published by many research and academic journals all over the world indicating that scientists have segregated various genetic functions which could associate or at least highly correlate an individuals homosexual behavior with the existence and activation of such genetic functions (Haslam Levy, 2006). This is the root of the modern argument of where homosexuality originates if it is brought about by the environment or by genetics. Such arguments, however, although fairly popular in the homosexual population, or at least in Western cultures where homosexuality is now freely accepted in society with relatively low levels of taboo perception, is not yet completely proven and documented in scientific picture enough to have any significant conclusions on the subject. Another perspective, perhaps the most popular, is an environmental perspective on homosexuality. According to this point of view, which is popular among behavioral scientists, psychologists, and social theorists, homosexuality comes about directly as a result of the environment and other external factors. Such arguments have developed relative popularity in the 20th century and even in the modern 21st century as behavioral scientists and psychologists have been able to more and more formulate theories that are backed up by statistical and essential data that was created using the scientific method of pointing out homosexual tendencies and the correlation and connection of society, other individuals, peers, and even family members and asked experiences in shaping its occurrence (Lewes Gilbert, 2009). As an individual, important processes and most cited upon the occurrence of being homosexual individuals the coming-out process. In fact, the coming-out process itself poses as one of the most significant in major hurdles of homosexuality in todays society because of the judgment that intrinsically comes about in the process itself. However, because of the popularity of such perspectives of scientific and behavioral basis of sexuality were in more and more members of society and even countries and classifications have culture as a whole are beginning to accept the validity of such research, evidence, and findings, the coming-out process, although has not been decreased at least from the point of view of difficulty, is today at least not judge as it was judge during the 1960s, 70s, and 80s. Today, as from personal experience, the coming-out process and admitting not only to friends and family members but even to society as a whole the choice and eventual manifestation of sexual orientation has become easier if not more accepted. However, perhaps an interesting analysis is although such historical and scientific perspectives and frameworks have indeed help in the process of society accepted the existence of homosexuality in todays world, a very difficult approach would be to understand if such perspectives and scientific discoveries have shaped actually being homosexual. This is difficult to answer because causality is often impossible to connect especially if these perspectives and factors did not indeed have any contributions to being a homosexual individual. However, perhaps one factor that has shaped the choice of sexuality and orientation in todays world is the ability to recognize that there is such a concept as homosexuality and it is a fairly popular convention and many individuals in the world today are members of that orientation group. By recognizing such factor in fact, I as an individual have been able to classify myself an essential need according to behavioral psychologists and sociologists to a certain part and classification of todays environment and society and am able to learn much about myself as well as the culture I am living in today.

Pentecostalism :: Religion, Informative

Pentecostalism The first "pentecostals" in the modern sense appeared on the scene in 1901 in the city of Topeka, Kansas in a Bible school conducted by Charles Fox Parham, a holiness teacher and former Methodist pastor. In spite of controversy over the origins and timing of Parham's emphasis on glossolalia, all historians agree that the movement began during the first days of 1901 just as the world entered the Twentieth Century. The first person to be baptized in the Holy Spirit accompanied by speaking in tongues was Agnes Ozman, one of Parham's Bible School students, who spoke in tongues on the very first day of the new century, January 1, 1901. According to J. Roswell Flower, the founding Secretary of the Assemblies of God, Ozman's experience was the "touch felt round the world," an event which " made the Pentecostal Movement of the Twentieth Century." As a result of this Topeka pentecost, Parham formulated the doctrine that tongue was the "Bible evidence" of the baptism in the Holy Spirit. He also taught that tongue was a supernatural impartation of human languages for the purpose of world evangelization. Henceforth, he taught, missionaries need not study foreign languages since they would be able to preach in miraculous tongues all over the world. Armed with this new theology, Parham founded a church movement, which he called the "Apostolic Faith" and began a whirlwind revival tour of the American Middle West to promote his exciting new experience. It was not until 1906, however, that Pentecostalism achieved worldwide attention through the Azusa Street revival in

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Thorough grasp of material (lecture and cases) as demonstrated in examinations Participation in class discussions Excellent participation *may* help move your grade one level up 4 Attendance Regular attendance in lectures and tutorials is essential to complete this unit successfully. Steady effort is the way to build your human capital in this area The text, supplementary reading, lectures, tutorials, etc. Are all complements, not substitutes Attitude is key to your success – Been there, done that -International Business Context O Dry Sarah Advertiser 13 Grading Policy: The Bad NewsWord about academic honesty: No plagiarism: pasting sentences or paragraphs from various sources without attribution DOES constitute plagiarism. Copying from another student also constitutes plagiarism No dishonesty in attendance: Signing in for one or more other students constitutes academic dishonesty No dishonesty in examination: No talking or exchanging notes during examination Students caught c ommitting an act of academic dishonesty will automatically fail the assignment or the unit Any Questions? 5 What is Economics and its relevance? Study of how economic agents choose to SE their scarce resources.Economics analyses the basic market structures of the business environment, and the decision-making behavior of economic agents Economic agents include consumers, firms, managers, workers, bureaucrats, criminals, Branches of Economics Microeconomics Branch of economics that deals with the behavior of individual economic units-?consumers, firms, workers, and investors-?as well as the markets that these units comprise. Macroeconomics Branch of economics that deals with aggregate economic variables, such as the level and growth rate of national output, interest rates, unemployment, and inflation.Classical Economics and Business Economics is to the traditional business discipline as Physics is to the classical engineering sciences. Economics is a tool box. Combining these with too ls from decision sciences we can find the power tools that can maximize your firm's chances for survival and prosperity in an uncertain world. This is all about Business Economics. 6 What is Business Economics? Business economics is concerned with the application of economic principles and analytical tools of decision sciences – Mathematics, Statistics, andEconometrics – to solve Business/Managerial decision problems. Thus, Business economics is about the application of economic theory and analytic tools to help managers make better decisions. The scope of Business Economics Management decision problems arise in any organization (firm, a non-profit organization, or a government agency) when it seeks to achieve some goal or objective subject to some constraints. Business Economics provide us with the power tools to examine how an organization can achieve its objectives most efficiently. Decision Problems: Examples

Letter of Recommendation Essay

A.Current Performance Last year, Google had strong financial metrics. According to Google’s operational highlights, the company reported worldwide revenue growth and cash flow for the four quarters of 2013, making Google one of the most successful companies within its industry. Overall, Google’s last year’s return on investment, market share, and profitability were positive (2013 Financial Tables n.d.). B.Strategic Position Google’s main focus is on the customer. Furthermore, the company’s mission statement is â€Å"to organize the world’s information and make it universally accessible and useful.† 1.Google has been able to reflect its mission statement by making its customers a priority, always delivering excellence with its products to worldwide customers. 2.Google has been in the technology industry since 1998. Although the company was incorporated on September 4, 1998, Google’s founders, Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996. 3.Google’s main objective was to â€Å"create the perfect search engine,† an engine that would â€Å"understand exactly what you mean and give you back exactly what you want.† Nowadays, Google has not only been successful at creating this perfect search engine, but has been able to make it smarter and faster. 4.One thing Google focuses on the most is that its business operations are aligned with its strategy. The Business Operations and Strategy team at Google is in charge of identifying and clarifying Google’s â€Å"strategic priorities, addressing operational challenges, and facilitating innovation.† 5.In order to maintain a positive experience for its users, Google considers its policies to play an important role in the structure of the company. Google’s policies are against â€Å"illegal activities, malicious products, hate speech, the distribution of personal and confidential information, the access of another user’s account without their permission, child exploitation or child abuse, spam, ranking manipulation or relevancy, sexually explicit material, harassment and  bullying, violence, impersonation or deceptive behavior; and the run of contests, sweepstakes, and promotions on Google+.† 6.Google has proven to be an effective company while under the scrutiny of local and international regulations. Although Google has no control over foreign rules , the company attempts to provide accurate and genuine information within the enforced parameters. Furthermore, Google’s main priority is to abide by national and international rules and regulations as much as possible (Company Overview, n.d.). II.Corporate Governance A.Board of Directors Eleven members constitute the Board of Directors for Google Inc. The company’s board of directors is comprised of a multicultural team that supports the company with their knowledge, skills, and connections. Every member, as a reward for their contribution of knowledge, skills, or connections to the company, is entitled to receive Class B shares of stock. Google is a publicly traded company. On August 18, 2004, 19,605,052 shares of Class A common stock went out for public offering on Wall Street. Google’s internal members are: 1.Larry Page, CEO. Larry was the founder of the company and has been the chief executive officer since 1998. He is responsible for the day-to-day-operations, as well as leading the company’s product development and technology strategy. His engineering skills are such a great contribution to the company. 2.Sergey Brin, Co-Founder. Along with Larry, Sergey Brin co-founded Google Inc. in 1998. Sergey is responsible for directing the special tasks of the company. He also served as President of Technology from 2001 to 2011. His knowledge in computer science is of a great value to the success of the company. 3.Eric E. Schmidt, Executive Chairman. Eric joined the company in 2001 and helped Google to become the great company it is now. Eric is responsible for building partnerships and expanding business relationships, and for advising the CEO on industry and policy issues. Representing the external members of the company are: 4.L. John Doerr has been a member of Google’s board of directors since May 1999. John’s areas of expertise are social networks, greentech innovation, and education and economy development. 5.Diane B. Greene has acted as a member of Google’s board of directors since January 2012. Diane’s background is in computer science and mechanical engineering. 6.John L. Hennessy has been a member of the company’s board of directors since April 2004. John has also been Google’s Lead Independent Director since April 2007. John’s areas of expertise are computer science and electrical engineering. 7.Ann Mather has served as a member of the company’s board of directors since November 2005. Furthermore, from 2004 to 2009, Ann was the director of a company in charge of developing and operating national commercial television channels and stations in Central and Eastern Europe. Ann holds a Master of Arts degree from Cambridge University in England. 8.Alan R. Mulally holds a Bachelor of Science and Master of Science degrees in aeronautical and astronautical engineering, and a Master’s degree in Management. Alan has been a member of Google’s boards of directors since July 2014. He has also been a member of the U.S. National Academy of Engineering and a fellow of England’s Royal Academy of Engineering. 9.Paul S. Otellini has served as a member of the company’s board of directors since April 2004. Paul holds a Master’s degree of Business Administration and a Bachelor of Arts degree in economics. 10.K. Ram Shriram has acted as a member of Google’s board of directors since September 1998. Ram’s areas of expertise range from advice on how to raise venture capital, how to manage the hiring process in a corporation, how to make the right product choices and how to define and adapt the business model to changing market conditions. Ram has a Bachelor of Science degree in mathematics from the University of Madras, India. 11.The last member of Google’s board of directors is Shirley M. Tilghman; she has served to the company’s board of directors since October 2005. Shirley holds a Doctoral degree in biochemistry from Temple University, and a Bachelor of Science degree with honors in chemistry from Queen’s University (Corporate Governance, n.d.). B.Top Management Google’s top management is not only composed of some of the most experienced technology professionals in the industry, but of a team knowledgeable in  conducting business worldwide. In fact, Google’s top management team is responsible not only for the day-to-day operations, but for the company’s performance during the past few years. The following six members are part of Google’s Top Management team: 1.Larry Page, CEO and Co-Founder. 2.Sergey Brin, Co-Founder. 3.Eric E. Schmidt, Executive Chairman. 4.Nikesh Arora, Senior Vice President and Chief Business Officer. 5.David C. Drummond, Senior Vice President, Corporate Development and Chief Legal Officer. 6.Patrick Pichette, Senior Vice-President and Chief Financial Officer. Most of Google’s top management team is hired internally, although they have held management positions with other companies prior to joining Google’s management team. As stated in Google’s Corporate Governance Guidelines, the duty of the board of directors is to supervise management’s functioning to ensure that the company is operating in an effective, efficient, and ethical manner in order to attract and encourage future investors, and to generate value for current Google’s stockholders. Moreover, the Board is in charge of evaluating Google’s overall strategy and monitoring Google’s performance to compare it to its operating plan and the performance of its peers (Management team, n.d.). III. External Environment: Opportunities and Threats (SWOT) A. Natural Physical Environment: Sustainability Issues No natural physical environmental forces threat Google or the industry in which it competes. Google is an internet search engine where users have the ability to gain access to mass amount of information quickly and easily. The ability for users to utilize the search engine is not physically impacted in other regions of the world. B. Societal Environment Although physical environments do not affect Google, social environmental factors do. 1.Economic: Google can face economic downtime due to market recession. Making Harder for Google to gain advertisers and therefore decreasing current revenue of 97%, this comes from advertising.   2.Technological: Internet Security Issues is a concern to the massive pool of information and one of Google’s major problems is identity theft, which affects its users. Users that use Google and are threat by the possibility of identity theft may cease from usage of the search engine. 3.Political-Legal: As Google grows, putting the competition to shame, it could gain monopoly power. If so regulatory issues pertaining to monopoly power can rise and/or other legal issues. Google can face liability issues with the Digital Millennium Copyright that limits the linking to a third-party site. 4.Social-cultural: Due to different government and other country views, Google is force to censor web content in different locations. Countries like Germany, France, Poland and China have forced these censors. The above social environmental forces vary in other countries due to geographical regulations, languages, and cultural beliefs. C. Task Environment Google innovation is transparent. The company continues to strive by gaining users, providers and bringing to light new tools. These achievements do not seem to stop the competition and competitors will remain the same from country to country. A.Threat of new entrants: medium B.Bargaining power of buyers: high C.Threat of substitute products or services: high D.Bargaining power of suppliers: low E.Rivalry among competing firms: medium F.Relative power of unions, governments, special interest groups, etc.: high Google faces competition from all internet base companies that intent to communicate information to users. One of Google’s possible strongest competitors is Bing. Current threats involve vertical search engines and e-commerce sites, providers of online products. Social Network, such as Facebook and twitter, are driving users in for advertising and other referrals, which causes current and future threats. Other than possible increased on competition, which may drive users and advertising ads elsewhere, Google also faces possible liability issues, Information Technology issues and security issues. With each threat, the company may seek an opportunity. For example, developing operating systems for mobile  devices and others, this drives users to continue the use of Google. D. Summary of External Factors The integration of European Community, Eastern Europe, with economic development of Asia are all external opportunities factors that may contribute to Google’s growth. Increasing governmental regulations and new product advances are factors that represent the most threat. The company’s opportunity lie on the electronics industry and the driverless cars patent represented. IV.Internal Environment: Strengths and Weaknesses (SWOT) A. Corporate Structure Google is known to be one of the top employers. Google’s management executives are not the main decision makers, although executives do have the last say on decision to assure it meet Google’s innovative strategic. Employees involvement is highly encourage at Google. At Google, the atmosphere is pleasant, family oriented. Google’s approach is for top managements develop strategies and effective implementation while serving as an inspiration to the employees collaborates and brings ideas to life. B. Corporate Culture In a successful company, the employers are the main drivers. At Google, employees are the â€Å"Googlers.† One of Google firm belief is that happy employees make a company. Google hire talented, strong-minded individuals who strive for better, greater results. Many companies use this approach where they encourage employees to take lead and executives/managers simply assure projects are met and within the organizational goals. Google is a transparent company where they make sure employees keep inform by using technology and standard process for communication. Their developments and announcements are discussed in forums. Google has adapted well over 12 languages, reflecting the global audience that they serve. C. Corporate Resources Marketing: Google’s marketing objective is clearly stated, the company doesn’t shy away. Company’s mission is to provide accessibility to information to users. Google’s User Interface is everywhere and can be access from any device. The corporation performs well and has sustained growth. Google continuous growth come from innovation. Google has created new products in the past years, such as, Google Maps, Google Video, PageRank, Google Docs, Gmail, among others, providing users free accessibility to several products within the brand. Finance: Advertisement drove the revenue gain of 97% for Google and in 2008 it amounted to 51% gain. The company was not affected by the economy downtime. Although like many companies, seasonality affects Google’s growth, but not significantly. After 2008, Google financial position remains stable. Revenues are constant, around $13-14 million per quarter, and operating/net income do not fluctuate a lot. Google’s growth comes from the development of new products. Research and Development (R&D) / Operation and logistics: Google hires innovative and talented employees so their creativity is used for developments of new product and processes. Google objective and strategies have been consistent with the company’s mission. One of the strategies Google is to obtain knowledge about the market’s need to create programs funding, company acquisition, and product development. Google products do not require storage, delivery; it is not a tangible service. Google’s products are at no cost to users. Google’s operation mirrors their mission, provide relevant and useful search results for users, advertising, and always strive to improve users’ experience in their search engine. Human Resource Management (HRM): At Google, the Human Resource Management seeks talented individual to come aboard. Employees at Google are awarded for high performance. In 2009, Google had around 19,835 employees. In 2010, all employees received a one thousand dollar cash bonus and a 10% pay raise. Google provided such incentive to retain skilled employees. Google’s rapid growth and innovations are due to its talented employees that bring their experience and technology wisdom. Google works hard to retain those employees by providing a family  oriented workplace and striving for employee satisfaction. Information Technology (IT): Information Technology is a concern for Google. Because hackers and spammers can harm Google’s credibility, Google IT system must avoid injuries from hackers, spammers and even natural disasters. IT must work towards providing an utmost internet security. Google is well aware of these issues and it uses appropriate technology to help maintain its integrity and services. D. Summary of internal factors Internal Factors are brand, user experience, marketing, advertising, employee retention, and information technology issues. Google stands out and dominates the market. Bing, Yahoo and even AOL are Google’s current competitions, yet Google excels with their continuous products creations and services. Google mission statement is clear and through the services it provides it is recognized how it holds true to its mission. Working at Google it is known to be pleasant, everyone would like to work happily at such employee driven company. In summary, Google has strong brand recognition, utmost service quality, and a creative cultural atmosphere. Google’s success comes from its retention of skilled employees, resources in technology and innovation, and advertising. V. Analysis of Strategic Factors A.Strengths Google is a global technology company, whose main focus is to improve the ways in which people connect and transfer information via the web. With that in mind, Google’s capability as a company has positioned it as one of the most important entities in the market. The main source of revenue for Google comes from the placement of online advertisements. However, because Google itself already has an established name within the public eye, the company does not need to need to place much emphasis on their own company advertisement – being rated the number one search engine. Google’s operation cost is very low. The way that Google extracts its information for searches is through the use of low cost Unix web servers, which index web  pages across the Internet. Moreover, with the use of Pagerank, Google is able to rank web pages and give users amplification to the most important sites first. Google is not only a search engine, but also a sort of portal to information of various categories across the web. Its product line includes: Images, Groups, Directory, and News among others. It is apparent that Google envisioned this as on its home page it keeps tabs so that the simplicity of the site can give users easy and accessible navigation. Through the use of AdWords, an advertising platform that incorporates relevant ads to the right of Google’s search results, buyers and sellers are instantly connected. Users have the decisive choice to pick how much will be paid per click and the number of times the ad is to be displayed. As for advertisers, they do not have to pay by the number of clicks on the advertisement, the can choose to pay for the number of sales. Google is a company that is continuously evolving and under development. Because the market of this company has unlimited possibilities, the source of revenue is endless. Google’s growth has lead to the purchasing of other large emerging companies such as Postini, YouTube and DoubleClick, which have ultimately continued to enlarge the growth of the overall company. With expansion and strengthening of the company, Google has also been able to develop solutions for personalized toolbars as well as wireless handled devices and tablets. As of the current moment, Google’s momentum and development (through low operation cost) have lead it to be considered within the top 10 brands in the U.S., surpassing Microsoft’s market cap with 221.19B. B. Weaknesses Like every company out there, though very potent, Google also has its drawbacks. On a scale, only 50-65 percent of web search queries are answered within precision. Regulatory scrutiny was made to be increased by Google, which in turn negatively impacted the business. This particular situation gave way for increased risk with continued growth and corporate expansion. Spammers, who have created dummy sites with links of pages they want Google to rank highly, have manipulated Google’s search ranking technology. Google has also been faced with problems with censorship, as Government pressure has lead the company to block certain information in  several locations. For example, in Germany, France and Poland, it was illegal to post material that denied the Holocaust. As a result, Google was forced to filter out this information. With the increasing amount of data and applications available on the web, and the rising privacy issues, Google’s concern for identity theft has increased as well. Cost per click advertising is confusing for customers and makes it hard for marketers to predict the cost and positioning of their ads. The presence of Google on social networks is not very big, and therefore their advertisement presence is not as big as other companies though it heavily relies on it. Nonetheless, the cost of data centers rise per year, which also means that Google’s expenditures increase substantially yearly as well. C. Opportunities Through the use of portalization, Google can increase its income. Another opportunity on the plate is also for Google to merge with other already existing portals in order to enter the social media loop market and become a strong competitor with companies such as Facebook and Twitter. Being a developer of wireless handheld devices, Google could increase into telecommunication products such as tablets in order to enter a market that goes beyond the systematic World Wide Web. Capitalizing on the use of e-books and buying consumer sales based sites as Groupon and Gilt City could also signify a great opportunity for Google. D. Threats Google’s biggest threat is losing its name value. Google runs the risk of its name being used by the public as a simple search engine. Although Yahoo! Was the first search engine to gain widespread acceptance and top the charts, it quickly lost its top notch title to Google when it introduced its state of the line search engine technology. Google fears that the same can happen to its company, the biggest threat being Bing, who owned by Microsoft, could become a serious competitor due to the great marketing power of Microsoft. Other threats include social networks (Facebook, Twitter, Yelp) as users are beginning to rely heavily on product/service referrals rather than having to take the time to search for information themselves through the search engines. Mobile applications are another  threat that Google encounters. Other forms of advertisement such as billboards, magazines, newspapers, radio, television and yellow pages are also parties that Google competes against for ad dollars. Being a portal of creation and connectivity, Google provides services such as Gmail and Google Docs which compete directly with other companies who offer the same services embedded into their medium. E. Review of Current Mission and Objectives Google’s overall mission was to be able to organize information and make it readily available to people around the world. Management of the company believed that in order to achieve the purpose in the most effective and fruitful way would be to put the needs of the users first. Committed to maintaining this, the mission of the company has been carried out in accordance and has provided heightened results. VI. Strategic Alternatives and Recommended Strategy Strategic alternatives and recommended strategies for Google include taking advantage of new emerging technologies and embedding them into the new creation of products and services. An example of such use can be portrayed through the artificial intelligence being incorporated into the software of cars, in order to have them drive themselves and have memory of recurring routes. Having a op of the line management team that will lead the company to the top is always a factor that should be kept in line – a highly driven and talented workforce. The culture of Google should always be kept as a strategy: emphasizing teamwork, innovation, flexibility and transparency. Moreover, Google needs to place a large focus on the development of ideas in the mobile computing market due to the fact that mobile devices are quickly growing in use and soon the use of desktops and laptops will be replaced and outdated by the use of smart phones. VII. Implementation A. Programs to be developed to implement the recommended strategy Reconstructing Google is not a feasible nor needed option. Having the market  strength that they possess allows them to go the route of instituting TQM. Total quality management will allow them to continuously improve. In order in order for the implementation of TQM, a program should be developed, to keep improving both the product and the process quality. Top management should take the role of developing these programs. In the TQM program there has to be a process where employees that work directly with the product and services are highly involved to make sure that everything is running smoothly and evaluate the situation to see where improvements can be made. B. Financial feasibility of the programs and appropriateness of timetables and priorities Fortunately for Google, they are very financially stable and able to take on new projects and programs. A program like the suggested TQM program will not have a significant impact on their financials but it will have a great reward when it comes to their long-term success. This long-term success will come from the heightened attention to quality that will be seen by consumers in the product that are made. This will make consumers trust the brand even more and give Google a completive advantage. C. Need for new SOP Development As of now it seems clear that Google has very effective standards of operating procedures, as with anything, nothing is static and change is inevitable. In the future as demand changes and new technology is introduced, Google will have a need for a new SOP in order to stay efficient and above in the market. VIII. Evaluation and Control A. Current information system This case does not mention the current information system used by Google, but in researching the top business intelligence systems that are available, Google no doubt has custom software that does everything and even more than the ones available in the market. Some examples of BI solutions are SAS and IBM’s Cronos. Both of these solutions offer reporting, analytical processing, data mining, event processing, business performance management and many more useful tools. With the programs containing historical and  present data, it can help business plan for their needs and see where they are able to get a competitive advantage by forecasting and creating what if scenarios. B. Control Measures to ensure conformance with the recommended strategic plan In reading over the case it was not clear what control measures were used by Google, form researching, Google sends out â€Å"Tech Talks† blogs and weekly â€Å"TGIF† meetings to pass information and communicate with employees. Rewarding good performance is something that is at the top of the list for Google. In today’s competitive job market, competitors are always looking for new talent. Talent management comes into play, where Google’s HRM has to constantly monitor top talent and retain them. Google has a history of maintaining a corporate culture of innovation and performance aligning the needs of the corporation with that of their employees. Google paid $1,000 cash bonus and a 10% raise to all of their employees in 2010, this here shows how valuable it is to Google to maintain their employees. Work Cited Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. (n.d.). Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. Retrieved July 18, 2014, from https://www.google.com/about/company/ Wheelen, Thomas L., and J. David Hunger. Strategic Management and Business Policy: Toward Global Sustainability. 13th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2011. Print.

What Is the Power Set

What Is the Power Set One question in set theory is whether a set is a subset of another set. A subset of A is a set which is formed by using some of the elements from the set A. In order for B to be a subset of A, every element of B must also be an element of A. Every set has several subsets. Sometimes it is desirable to know all of the subsets that are possible. A construction known as the power set helps in this endeavor. The power set of the set A is a set with elements that are also sets. This power set formed by including all of the subsets of a given set A. Example 1 We will consider two examples of power sets. For the first, if we begin with the set A {1, 2, 3}, then what is the power set? We continue by listing all of the subsets of A. The empty set is a subset of A. Indeed the empty set is a subset of every set. This is the only subset with no elements of A.The sets {1}, {2}, {3} are the only subsets of A with one element.The sets {1, 2}, {1, 3}, {2, 3} are the only subsets of A with two elements.Every set is a subset of itself. Thus A {1, 2, 3} is a subset of A. This is the only subset with three elements. A A A Example 2 For the second example, we will consider the power set of B {1, 2, 3, 4}. Much of what we said above is similar, if not identical now: The empty set and B are both subsets.Since there are four elements of B, there are four subsets with one element: {1}, {2}, {3}, {4}.Since every subset of three elements can be formed by eliminating one element from B and there are four elements, there are four such subsets: {1, 2, 3}, {1, 2, 4}, {1, 3, 4}, {2, 3, 4}.It remains to determine the subsets with two elements. We are forming a subset of two elements chosen from a set of 4. This is a combination and there are C (4, 2 ) 6 of these combinations. The subsets are: {1, 2}, {1, 3}, {1, 4}, {2, 3}, {2, 4}, {3, 4}. B B Notation There are two ways that the power set of a set A is denoted. One way to denote this is use the symbol P( A), where sometimes this letter P is written with a stylized script. Another notation for the power set of A is 2A. This notation is used to connect the power set to the number of elements in the power set. Size of the Power Set We will examine this notation further. If A is a finite set with n elements, then its power set P( A ) will have 2n elements. If we are working with an infinite set, then it is not helpful to think of 2n elements. However, a theorem of Cantor tells us that the cardinality of a set and its power set cannot be the same. It was an open question in mathematics whether the cardinality of the power set of a countably infinite set matches the cardinality of the reals. The resolution of this question is quite technical, but says that we may choose to make this identification of cardinalities or not. Both lead to a consistent mathematical theory. Power Sets in Probability The subject of probability is based upon set theory. Instead of referring to universal sets and subsets, we instead talk about sample spaces and events. Sometimes when working with a sample space, we wish to determine the events of that sample space. The power set of the sample space that we have will give us all possible events.

Countries With Multiple Capital Cities

Countries With Multiple Capital Cities Twelve countries around the world have multiple capital cities for a variety of reasons. Most split administrative, legislative, and judicial headquarters between two or more cities. Benin Porto-Novo is the official capital of Benin but Cotonou is the seat of government. Bolivia The administrative capital of Bolivia is La Paz while the legislative and judicial (also known as constitutional) capital is Sucre. Cote dIvoire In 1983, President Felix Houphouet-Boigny moved the capital of Cote dIvoire from Abidjan to his hometown of Yamoussoukro. This made the official capital Yamoussoukro but many government offices and embassies (including the United States) remain in Abidjan. Israel In 1950, Israel proclaimed Jerusalem as their capital city. However, all countries (including the United States) maintain their embassies in Tel Aviv-Jaffa, which was Israels capital from 1948 to 1950. Malaysia Malaysia has moved many administrative functions from Kuala Lumpur to a suburb of Kuala Lumpur called Putrajaya. Putrajaya is a new high-technology complex 25 km (15 miles) south of Kuala Lumpur. The Malaysian government has relocated administrative offices and the Prime Ministers official residence. Nonetheless, Kuala Lumpur remains the official capital. Putrajaya is part of a regional Multimedia Super Corridor (MSC). The MSC itself is also home to Kuala Lumpur International Airport and the Petronas Twin Towers. Myanmar On Sunday, November 6, 2005 civil servants and government officials were ordered to move immediately from Rangoon to a new capital, Nay Pyi Taw (also known as Naypyidaw) 200 miles north. While governmental buildings in Nay Pyi Taw had been under construction for more than two years, its construction was not widely publicized. Some report the timing of the move was related to astrological recommendations. The transition to Nay Pyi Taw continues so both Rangoon and Nay Pyi Taw retain capital status. Other names might be seen or used to represent the new capital and nothing is solid as of this writing. Netherlands Though the legal (de jure) capital of the Netherlands is Amsterdam, the actual (de facto) seat of government and residence of the monarchy is The Hague. Nigeria The capital of Nigeria was officially moved from Lagos to Abuja in December 2, 1991 but some offices remain in Lagos. South Africa South Africa is a very interesting situation as it has three capitals. Pretoria is the administrative capital, Cape Town is the legislative capital, and Bloemfontein is the home of the judiciary. Sri Lanka Sri Lanka has moved the legislative capital to Sri Jayewardenepura Kotte, a suburb of the official capital in Colombo. Swaziland Mbabane is the administrative capital and Lobamba is the royal and legislative capital. Tanzania Tanzania officially designated its capital as Dodoma but only the legislature meets there, leaving Dar es Salaam as the de facto capital city.

Social Networking and Enterprise Essay Example | Topics and Well Written Essays - 2000 words - 1

Social Networking and Enterprise - Essay Example Introduction The use of social media for the enhancement of organizational performance has been highly expanded the last years. In fact, since the appearance of social media and social networking, the terms of competition in the market have been changed. Businesses tend to focus on social media and social networking even if risks have not been eliminated. In banks and financial institutions the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems (Business Wire 2012). The case of Wells Fargo proves that social media can be successfully embraced in banks, even if changes are required so that the relevant framework to become more effective. The potential benefits of social media and social networking for Wells Fargo are explored in this case. It is proved that the organization is highly developed in terms of social media; still, the development of certain policies could allow the organization to improve its social p resence, even in the long term. 2. Main Findings 2.1 Advantages and disadvantages of social networking presence for Wells Fargo 2.1.1 Social Networking and Social Media in business environment Social networking has become a quite popular practice in organizations worldwide. In order to understand the potential value of social networking for modern businesses it would be necessary to explain primarily its general context, as described in relevant literature. According to Daft (2009) the term ‘social networking’ reflects a framework that offers to its users the potentials of ‘peer-to-peer communication and sharing of information’ (Daft 2009, p.312). In other words, social networking represents an ‘online community the members of which can interact and share personal data, information and opinions’ (Daft 2009, p.312, Figure 1). Waddill and Marquardt (2011) note that social networking refers mostly to the ‘online clustering of individuals int o groups’ (Waddill and Marquardt 2011, p.237). The terms under which these groups are developed are depended on the rules of each social networking site, as aligned with existing legislation in regard to online activities and communication. The organizations that employ social media and social networking in their daily activities are also known as social organizations (Bradley and McDonald 2011, p.18). These organizations are aware of the value of social networking and social media and are capable of using these frameworks not only for increasing their performance but also for establishing a long-lasting relationship with their stakeholders (Bradley and McDonald 2011, p.18). The level at which social networking is currently used in businesses worldwide is significant, but still there are prospects for further growth (Waddill and Marquardt 2011, p.237). In 2008 the business journal McKinsey Quarterly developed a survey in regard to ‘the use of second-generation web techn ologies, known as Web 2.0’ (Daft 2009, p.312). The survey showed that just a 28% of the organizations had incorporated social networking in their daily operations (Daft 2009, p.312). In regard to the other forms of advanced Internet technologies, such as blogs and wikis, the relevant percentages were significantly higher: 34%.